About ELLE

 Elle Williams is that girl when it comes to makeup that actually makes you feel like yourself — just turned all the way up. She’s been in the game since 2006, known for her insane attention to detail, calm confidence, and signature glam that hits every time. From brides to businesswomen to your favorite influencers, Elle’s the one people call when they want to look amazing and feel comfortable in their skin.

But she’s not just here to do your makeup — she’s here to teach it, talk through it, and hype you up through every step. Elle’s a full-blown educator, helping everyday clients and fellow artists understand what really works for them. Whether she’s breaking down face shapes, blending techniques, or color theory, her goal is simple: give you tools that make you feel good — on your terms.

In her Cincinnati-based studio, Elle’s built something special. It’s not about fancy lights or filters — it’s about good vibes, real conversations, and making people feel confident as hell. She’s worked with big names like Maybelline and Sports Illustrated, but her heart is in the everyday transformations — the kind where someone sees themselves differently and walks out standing taller.

She also runs SWT Fitness, because feeling good isn’t just about makeup — it’s about showing up for yourself, however that looks. Through it all, Elle keeps it real, keeps it fun, and keeps pushing the beauty world to be more personal, more empowering, and a lot more chill.